By: Jeff Rivera
Sony has taken a bit of heat from fans and investors that advertising for the PS Vita has taken a while to get up and rolling, but Sony has set aside $50 million as a marketing budget for the handheld and the TV spots are beginning to show up now. Below are the ads that are running in the United States and Europe. I think the ads could have used a lot more gameplay footage, but they seem to be targeting the on the go gamer quite well. Take a look below.
The PS Vita launches officially on February 22nd, with the First Edition Bundles being delivered to some gamers tomorrow.
Europe
